Friday, December 3, 2010
Tuesday, November 9, 2010
Helvetica
In Beginning Media Arts, we watched a documentary on Helvetica by Gary Hustwit. This documentary was made in Amsterdam, NY. Helvetica is a commonly used font and is known as the typeface os socialism. This typeface was created in 1957, but it had an original name. Before they had computers to create this font, they used cold type. Cold type was basically a procedure of printing fonts, by hand. They used steel letters, put ink on the letters, and rolled a sheet of paper over it to make the print. It is said today, that Helvetica is seen almost everywhere you go. People use this font because it is simple and readable. It is used in advertisements, store names, titles of books, on buildings, etc. A comment from an interview in the documentary was, "The more you see it, the more the public sees it, the more designers use it." Another comment made was, "Helvetica is a perfect balance of push and pull." I just thought these comments were interesting because I felt that I saw and understood the point they're trying to make.Monday, November 1, 2010
Tuesday, October 5, 2010
Maragret Bourke-White
MARGARET BOURKE-WHITE
(June 14, 1904 - August 27, 1971)
Friday, September 17, 2010
American Photography History
The Brownie Camera (1900-1934)
Photographs in the early days were a matter of life and death. Before the Brownie camera was created, people only took pictures once or twice in their lives. Brownie cameras were sold for $1.00. A quarter of a million brownie cameras were sold within a one year.
Photographers used pictures to show social change. Pictures were also used to attract attention in newspapers and magazine. Fashion photography created the way people wanted to look. The pictures of woman in beautiful dresses made the readers want that look. Photography had an influence on what people believed. Although the television was invented, photography was still "king". Also, photography is the best media out there because it shows emotions and many other feelings of the person(s) in the picture.
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